Applying Analytic Hierarchy Process in Firm's Overall Performance Evaluation: A Case Study in China
نویسندگان
چکیده
The Analytic Hierarchy Process (AHP) has been proposed in recent literature as an emerging solution approach to large, dynamic, and complex real world multi-criteria decision making problems, such as the strategic planning of organizational resources and the justification of new manufacturing technology. This paper presents an application of the AHP in firms' long-term overall performance evaluation through a case study in China. An effective evaluation of firm's overall performance is a key step for firm's long-term strategic planning process. As such, the methodological approach of evaluating firm's overall performance has attracted recent research interests, especially for firms under its unique economic, financial, and marketing conditions in China. The result of this study shows that such an AHP application can assist managers to effectively evaluate firm's overall performance in their long-term strategic planning process even under complex economic and marketing conditions. JEL: C44, C81, F23, O53
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